Since we opened our doors in 1931, we’ve been making each and every one of our members feel like they count. And in fact, they do — every member of GECU is also a partial owner. There’s always been and always will be a staff of friendly, helpful people at GECU who get to know you by name. These are the same people who are there to assist members — and the community itself — in everything from home mortgages, to car loans, to online banking, to day-to-day financial services.

Fully financial, fully friendly. It may not be how every financial institution does things. But at GECU, it’s how we’ve done things for many years — and it’s how we plan to do them for many, many more.

Interested in becoming a member? You just need to meet one of the following qualifications:

  • Live in La Crosse County
  • Work in La Crosse County
  • Any Federal, State, or City Government Employee
  • Be a direct relative of someone who qualifies (parent, sibling, child)


Your account(s) are federally insured by the National Credit Union Share Insurance Fund (NCUSIF). Please use the link below for more information on NCUA, coverage provided, why it's important, and where you can find more information. 

NCUSIF Information